HTML emails > Process > Enjoy > Respond
Until recently text-based email was the most popular way to communicate, however with the advent of HTML email you can now create and send a message that is much more visually appealing and when designed and built correctly will affect the reader’s ability to process, enjoy and respond to the content.
HTML emails are now often used as a valuable tool in email marketing campaigns but the biggest challenge for HTML email designers still remains building an email that renders well across all the popular email clients.
Two industry-standard tools that are used for the creation of HTML emails are, Dreamweaver CS5 for the HTML and layout and Photoshop CS5 for the creation of optimized graphics and images. The combination of the two programmes will enable you to design and build professional HTML emails. |
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